Amsterdam, August 29, 2024 – Following the successful acquisition of Recycling Partners Belgium, the Dutch waste platform Seenons has recently acquired Waste Group Denmark. This news was announced today. With this strategic move, Seenons significantly expands its European activities and strengthens its position as the leading waste platform in Europe.

Local partnership for a waste-free world

Waste Group Denmark ApS is an innovative consultancy that helps companies optimize their waste streams. Thanks to its independent position and specialized knowledge, it is uniquely positioned in Denmark to transparently provide customers with the best waste management solutions.

“In line with Seenons, we envision a waste-free world,” says founder Allan Jakobsen. “Together, we can now serve the leading enterprises in Denmark and their locations across Europe. We are able to reduce waste faster—and even save costs at the same time. This acquisition allows us to automate administrative tasks, giving us more time to assist our customers in their transition to a circular economy.”

Growth through synergy

The expansion into the Scandinavian country marks a significant milestone for Seenons. The company has a strong growth curve and continues to be fully committed to a waste-free world. Customers can benefit from improved services, and the synergy between Seenons and Waste Group Denmark will further reduce the amount of waste that goes to incineration.

Joost Kamermans, co-founder and CEO of Seenons, shares his pride in the collaboration: “Denmark is a progressive country that is ready for waste management innovation. The integration of Seenons’ advanced software with Waste Group Denmark’s in-depth knowledge provides us with a robust position to assist companies throughout Denmark in transitioning to a circular economy.” Stijn Smetsers, CCO of Seenons, adds: “By acquiring the Danish company, we can enhance our impact and serve our larger clients via the extensive Seenons network. Innovation and collaboration are fundamental to our goal of a sustainable, waste-free future, focusing on behavioral change in procurement, recycling, and reuse.”

Investors support sustainable goal

To support Seenons’ international growth strategy, the company recently completed a successful investment round. Invest-NL, Swiss Post VC, Capital T, Shamrock Ventures, and enterprising angel investors contributed to this funding. “We are grateful for the trust of our investors. They enable us to further invest in our technology and internationalization, allowing us to grow even faster and realize our mission,” says Kamermans.

About Seenons

Seenons is an award-winning tech company with a clear mission: a world without waste. The independent platform connects all links in the waste chain, from producers to reusers, to reduce the amount of waste and accelerate the transition to a circular economy. Large organizations can rely on Seenons for complete waste management solutions. With over 15,000 locations in the Benelux, 300 partners, and 100 different types of business waste on the platform, the Amsterdam-based company is a leading player in the region. www.seenons.com

About Waste Group Denmark

Waste Group Denmark ApS is an innovative consultancy focused on optimizing waste management for companies. The company offers services such as waste analysis, invoice control, administration, and reporting. Their approach is 100% independent advice, working exclusively for and with their clients, not for waste transporters. Waste Group Denmark, based in Roskilde, helps companies achieve transparency in an often non-transparent market, manage their waste data, and use it constructively for optimization and reporting.  www.wastegroupdenmark.dk